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Latin music artist Chiquis has entered into a co-management agreement with Prajin Parlay Inc

, the entertainment firm headed by George Prajin, in collaboration with Richard Bull of Bull International Group. This represents a significant growth step for the company, as Chiquis is now the first female artist signed to their roster, which includes prominent acts such as Peso Pluma, Tito Double P, Gabito Ballesteros, and Santa Fe Klan. With more than ten years in the public eye, Chiquis is a well-known singer-songwriter, television personality, and businesswoman, having earned three Latin Grammy Awards. Her 2022 release "Abeja Reina" brought her a Latin Grammy for best banda album, a title she first won in 2020 with "Playlist." She repeated this success in 2024 with "Diamantes," making her the only solo female artist to receive this honor three times. The music industry is constantly evolving, and artists are adapting by forming strategic partnerships that offer broader resources and expertise. Such collaborations can provide a stronger foundation for navigating today's competitive market. It's clear that having the right team in place is more crucial than ever for long-term success. The team at Prajin Parlay sees this partnership as a new chapter for Chiquis, with upcoming announcements about fresh projects and collaborations. Supporters can look forward to new releases and energetic concert appearances in the near future. George Prajin expressed his enthusiasm, calling Chiquis a significant influence in both music and culture. He emphasized her talent, creativity, and strong bond with her audience, noting his pride in adding her as the first woman to their artist lineup. He believes this move will further boost her already impressive career. Prajin is also co-owner of Double P Records and Double P Management alongside Peso Pluma. Both were honored at Variety's Hitmakers ceremony in 2023, where Peso Pluma was named breakthrough artist of the year. The accompanying photo shows, from left to right: Lucia Barron, Richard Bull, Chiquis, and George Prajin.
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