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Spotify is launching a new messaging tool directly in its app, enabling users to chat with each other without switching to other services

The aim is to streamline how people exchange music, podcasts, and audiobooks, fostering deeper engagement and creating more buzz around shared content. It’s interesting to see how platforms are increasingly integrating social features to keep users within their ecosystems. This move reflects a broader trend toward all-in-one experiences. Before this, sharing on Spotify meant using outside apps like Instagram or WhatsApp, but the platform is now testing its own messaging space, named Messages. Starting this week, it will be available to mobile users 16 and older in select regions. The company noted that the feature was inspired by listener requests for a more seamless way to swap and organize recommendations in-app. While Spotify expects this to increase interaction, it recognizes that external sharing will continue. The messaging function is designed to work alongside current options, not replace them. To begin a chat, users can message people they’ve already connected with on Spotify—like those in their Jams, Blends, shared playlists, or family and duo subscriptions. User safety and privacy are central to the rollout. People can approve or decline message requests and block others if necessary. Spotify will apply its content guidelines, using both automated systems and human review to monitor for policy violations. All messages are encrypted for added security. To try it, just tap the share icon while playing content, select a contact, and send. If the recipient accepts, they can respond with text or reactions. The messages inbox is accessible through the profile icon in the top left corner of the app.

Рубрика:SHOW BIZ NEWS

MSG team 26 Августа 2025 года