Jam Hsiao Signs Deal With Sony Music in Tri-Market Partnership

In a landmark move for the Mandarin music industry, Sony Music Entertainment has signed an exclusive, multi-album agreement with Mandopop superstar Jam Hsiao. This marks the first time the label has unified its promotional and distribution strategy across Mainland China, Hong Kong, and Taiwan for a single artist—a significant shift away from the segmented regional model that has long characterized the industry.

Hsiao, often referred to as the “King of Mandopop,” rose to fame after his 2007 debut and is celebrated for his versatile vocal range and genre-spanning artistry. His discography includes era-defining hits like “Princess” and “A Love Song For You,” which have fueled sold-out arena tours across Asia. Industry analyst Li Wei commented, “This three-territory approach could set a new standard for how global labels manage Chinese-speaking talent, especially as audiences become more interconnected through digital platforms.”

Under the new partnership, Hsiao will begin recording a new album and planning a large-scale international tour targeting both established and emerging markets. Sony intends to leverage its global infrastructure to facilitate cross-genre collaborations and broaden his reach. Andrew Chan, CEO of Sony Music Greater China, stated, “Our goal is to support Jam at every step—from songwriting and production to worldwide promotion and fan engagement.”

Hsiao shared his excitement about the collaboration, noting, “Teaming up with Sony opens up incredible creative possibilities. I’m eager to refine my sound and help bring Mandopop to new audiences around the world.” The deal highlights Sony’s intensified focus on amplifying Mandarin-language music globally, with Hsiao positioned as a flagship artist in this expanded initiative.

This strategic alignment arrives as Asian pop music continues to gain international momentum, driven by the viral success of K-pop groups and Mandopop tracks on streaming services. Sony’s integrated approach may not only boost Hsiao’s career but also inspire similar cross-regional partnerships, reflecting the increasingly borderless nature of today’s music industry.