LISTEN: Theron Thomas Discusses the Competitive Business of Songwriting, From Co-Penning Rosé and Bruno Mars’ ‘Apt.’ to the State of the Music Industry

In a recent episode of Variety's "Strictly Business" podcast, acclaimed songwriter Theron Thomas detailed his journey from making music in St. Thomas to becoming a mainstay in the industry. He reflected on the surreal experience of remaining a sought-after creative, with established artists regularly seeking his work. "In my mind, I'm still that kid from St. Thomas," Thomas remarked. "To get to live my nine-year-old dream is everything, as not every adult has that privilege."

Thomas's career is marked by major hits for top artists. His songwriting credits include Miley Cyrus's "We Can't Stop," Rihanna's "Pour It Up," and the Pussycat Dolls' "When I Grow Up." His recent success includes co-writing Rosé and Bruno Mars's chart-dominating single "Apt.," which earned Grammy nominations for both Song and Record of the Year. This recognition is familiar territory for Thomas, who in 2024 won the Grammy for Songwriter of the Year (Non-Classical)—a category the Recording Academy had only introduced the year prior. This award underscores a growing industry focus on the creators behind the hits, a shift many insiders argue is long overdue for the often-unsung architects of popular music.

The conversation traced Thomas's origins as one-half of the duo R. City, which he formed with his brother Timothy. He recounted how selling a song to Akon provided a pivotal, unexpected launchpad for their parallel songwriting careers. Thomas also explored the complex challenge of pursuing his own artistry while crafting songs for global superstars like Beyoncé and Ariana Grande, a balance that ultimately led him to prioritize his behind-the-scenes craft. As one industry analyst noted, "The decision to focus on songwriting is often a strategic one; it provides a sustainable, if less visible, foundation in a volatile business."

Broadening his view, Thomas examined the mechanics of modern songwriting sessions and the business that surrounds them. He shared his philosophy on navigating the commercial aspects of the industry while protecting the integrity of the creative process, ensuring the final product justifies the work invested. A key point of discussion was the systemic issue of songwriter compensation. Thomas advocated for a fairer model that properly rewards writers for their essential role, suggesting that streaming-era reforms have not yet fully addressed the value gap between performers and the creators of the music itself.

"Strictly Business" is Variety's weekly podcast featuring in-depth talks with leaders across media and entertainment. New episodes are released every Wednesday and are available on platforms including Apple Podcasts, Spotify, Amazon Music, and iHeartMedia.