Blackpink’s Jennie Scores Most Watched Vevo Music Video Premiere of 2025 With ‘Like Jennie’

Jennie of Blackpink has achieved a historic milestone in the K-pop industry. The artist, who launched her debut solo album "Ruby" earlier this year, saw its lead single "Like Jennie" become Vevo's most-watched global premiere of the year. This marks the first time a K-pop music video has claimed the top spot on the platform's annual premiere chart. In the United Kingdom, the video also secured a place as the tenth biggest premiere.

The U.K. charts revealed strong performances across genres. Sabrina Carpenter's "Manchild" led the premiere rankings with 1.55 million views in its first two weeks. Other notable entries included Lady Gaga's "Abracadabra" in second, while tracks like "Tears" and "Please Please Please" featuring Dolly Parton placed third and eighth, respectively. The overall Top 10 Videos chart was dominated by newcomer Skye Newman, whose "Family Matters" garnered 9.22 million views. Her follow-up, "Hairdresser," took third place with 5.55 million views, with Olivia Dean and Doechii also featuring in the sixth and eighth spots.

Vevo's analysis highlights a significant shift in global music consumption. "Our annual insights act as a pop culture pulse check, revealing the videos that generated the most buzz and cultural relevance," stated JP Evangelista, Vevo's Senior Vice President of Content, Programming and Market. He noted that 2025 has been a landmark year for the network, particularly with a K-pop video leading the global premiere chart—a first in their over 15 years of tracking trends. This underscores a broader pattern of audiences increasingly exploring artists from diverse global scenes and genres.

This trend reflects the growing internationalization of pop music, where language barriers are diminishing in the face of compelling visuals and melodies. Industry experts suggest that platforms like Vevo, which is purely dedicated to the music video format, are crucial in amplifying this cross-cultural exchange. The success of artists like Jennie, who is part of the record-breaking group Blackpink—the first K-pop girl group to headline major music festivals like Coachella—demonstrates the powerful synergy between global fandoms and strategic digital content.

The complete Vevo end-of-year charts for the U.K. are available below, offering a comprehensive snapshot of the videos that captivated audiences in 2025.