Blackpink’s Jennie Scores Most Watched Vevo Music Video Premiere of 2025 With ‘Like Jennie’

Jennie, the renowned soloist and member of the iconic K-pop group BLACKPINK, has set a new industry benchmark. Her music video for "Like Jennie," a track from her first solo album "Ruby," has been named Vevo's Most-Watched Global Premiere of the year. This achievement is historic, as it represents the first time an artist from the K-pop genre has claimed the top spot on this specific chart, underscoring the format's relentless worldwide expansion. The video also demonstrated significant appeal in the UK, landing at number ten on that region's premiere ranking.

The UK's premiere chart itself revealed a dynamic landscape. Sabrina Carpenter's "Manchild" led with 1.55 million views, closely followed by Lady Gaga's "Abracadabra." However, the overall Top 10 Videos list told a different story of digital ascendancy. It was dominated by Skye Newman, an artist who initially cultivated a massive audience on social media platforms like TikTok. Her video for "Family Matters" amassed an impressive 9.22 million views, while "Hairdresser" secured third place. This one-two punch highlights a pivotal shift: creators who find their footing online are now decisively shaping mainstream music consumption. The lists were rounded out by entries from artists such as Olivia Dean and Doechii, reflecting the diverse sonic palette of British viewers.

Analysts interpret these results as proof of a healthy, if decentralized, era for music visuals. "Our annual charts function as a vital barometer for the content that genuinely resonated on a global scale," observed JP Evangelista, Vevo’s SVP of Content, Programming and Marketing. He emphasized that 2025 was a definitive year, not just for Jennie's groundbreaking win but for illustrating viewers' increasingly borderless and eclectic preferences. Vevo, a primary destination for official music videos for more than fifteen years, consistently notes audiences actively exploring content from a vast spectrum of global and niche scenes. This trend is accelerated by algorithm-driven discovery on platforms like YouTube, where Vevo is a major partner, making international hits more accessible than ever before.

Jennie's record is a key part of a larger strategic movement within K-pop. Following BLACKPINK's historic 2022 contract renewal with their agency, YG Entertainment—a deal that notably granted greater latitude for individual pursuits—each member has launched ambitious solo careers in music, fashion, and acting. This model, which balances group cohesion with independent brand-building, has become a blueprint for success in the industry's current era. Jennie's video triumph powerfully validates the commercial strength of these solo endeavors, proving that the fanbase built by a group can successfully translate into support for individual projects on an international level.

The complete Vevo year-end rankings offer a comprehensive snapshot of the visual content that captivated UK audiences, solidifying 2025 as a period where worldwide musical influences and digital-native pathways to fame became inextricably linked.