Sarah Trahern to Retire as Country Music Association CEO at End of 2026

Sarah Trahern, the Chief Executive Officer of the Country Music Association (CMA), revealed on Wednesday her plan to retire at the close of 2026. She will remain at the helm of the organization throughout this year as the board initiates the search for her replacement. Trahern, who has steered the CMA since 2014, oversaw its two flagship events: the annual CMA Awards broadcast each November and the massive CMA Fest fan celebration every June.

In a formal statement, Trahern expressed her profound gratitude. "It has been the privilege of my career to lead the Country Music Association," she said. "I am so proud of what our team has achieved in service to this industry and its incredible community. After considerable thought, I decided the time is right to retire and focus on life's next chapter—one that keeps me connected to the music I love while making more time for my husband, Wayne, our dog Riley, and the simple joys of the outdoors and quiet evenings at home." Her career before the CMA included significant roles at C-SPAN and the Nashville Network, as well as serving as general manager for the Great American Country television network.

Industry analyst Claire Rivers noted that Trahern's tenure was marked by significant modernization. "She navigated the CMA through a period of massive digital transformation and genre expansion, ensuring its events remained culturally relevant while honoring tradition," Rivers commented. The organization's philanthropic arm, the CMA Foundation, which Trahern also led as president, has directed over $30 million into music education programs nationwide, creating a lasting impact beyond the stage.

CMA Board Chairman Jay Williams acknowledged the impending transition. "While we will deeply miss Sarah's guidance, we are committed to building upon the strong foundation she has laid," Williams stated. "Her leadership has left an indelible mark on the Association and has helped shape the future trajectory of the entire country music genre."

The CMA board has already established a search committee and enlisted the executive search firm Buffkin Baker to manage the process of finding Trahern's successor. Further information regarding the search timeline and criteria is expected to be announced in February.