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Show moreA$AP Rocky Steps Back Into the Arena, All the Wiser, on the Ambitious ‘Don’t Be Dumb’: Album Review
On his recent diss track "Family Matters," Drake turned his fire from Kendrick Lamar to A$AP Rocky, delivering a pointed critique that many fans found reductive yet difficult to entirely dismiss. The Toronto superstar suggested Rocky's cultural relevance now stems more from his high-fashion persona and relationship with Rihanna than from his musical output, taunting, "Probably gotta have a kid again 'fore you think of droppin' any shit again / Even when you do drop, they gon' say you should've modeled 'cause it's mid again." This jab highlights a central challenge for the Harlem rapper, whose last album, 2018's experimental and divisive "Testing," was released nearly eight years ago. In the interim, his public identity has been shaped by iconic style moments and his life as a parent alongside global icon Rihanna, potentially overshadowing his legacy as a rap innovator for a newer generation.
Released today, Rocky's fifth studio album, "Don't Be Dumb," serves as his direct rebuttal. Clocking in at around an hour, the project is a stylistically seamless journey that confidently bridges dystopian Memphis rap ("Stole Ya Flow"), punk rock (the self-referential "Punk Rocky"), and lounge jazz ("Robbery"). It is threaded together by acrobatic flows, deft tonal control, and a personality that shifts from forceful to disarmingly smooth. The artist himself has described the LP as the album his 2011 self would make if transported to 2026—a sentiment that tracks with its fusion of forward-thinking aesthetics and mature reflection. A$AP Rocky first emerged in 2011 with the cult classic mixtape "Live.Love.A$AP," immediately establishing himself as a sonic and stylistic vanguard who embodied everything from brooding cool to trap-tinged exhilaration.
The album's core strength lies in how it infuses Rocky's signature cool with new themes of fatherhood and vulnerability. While the internet will likely buzz about his vicious bars on diss tracks, the heart of the project is found elsewhere. On "Stay Here 4 Life," which blends a faded sample with Brent Faiyaz's supple vocals, Rocky delivers a player's catharsis, painting images of domestic dreams that suggest he's content leaving his wilder days behind. This melts seamlessly into "Playa," an aqueous bop that radically redefines the term: "Takin' care of your kids, boy, that's player shit / One bitch, boy, that's player shit." As one music critic noted, "This is the sound of an artist reconciling his past notoriety with present purpose, finding a new kind of swagger in stability."
That's not to say Rocky has lost his edge. He remains thoroughly entertaining in petty mode. "Stop Snitching," featuring Sauce Walka, channels years of bitterness toward cooperators in rap-related RICO cases—a sentiment many read as directed at a former A$AP Mob member who took him to trial over an alleged shooting. On "Stole Ya Flow," he fires back at Drake over apocalyptic synths, poking fun at plastic surgery rumors before landing a definitive, contented blow: "Now I'm a father, my bitch badder than my toddler / My baby mama Rihanna, so we unbothered." It's a triumphant "joke's on you" moment from an artist whose life priorities have clearly evolved.
The album isn't without its milder moments. "Punk Rocky" feels like a lighthearted, possibly satirical foray, but vague lyrics and an adequate vocal performance sap some of the record's personality. The closing track, "The End," risks feeling like a cheaply didactic, obligatory "woke" note. However, these are minor dips in an otherwise kinetic project. "Don't Be Dumb" successfully acts as a Venn diagram of the classic A$AP Rocky and the present-day father who'd rather be with his kids than at a rave. It may not replicate the raw magnetism of his early work, but that could be nostalgia talking. What we get is a sharply rapping, curatorially gifted artist proving his relevance is firmly rooted in music. If this album was another test, A$AP Rocky has undoubtedly passed.
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