Bebe Rexha Strikes Partnership With Empire Label

In a notable industry shift, four-time Grammy-nominated artist Bebe Rexha has joined forces with the independent powerhouse Empire, marking a new chapter after her successful run with Warner Records. The Brooklyn-born singer-songwriter, who first gained prominence penning tracks for stars like Eminem and Rihanna before launching her own hit-filled career, will now release music under Empire's agile distribution model. This move follows her self-revealed hint on social media earlier this month, confirming fan speculation about a fresh creative direction.

The strategic partnership is framed as a bid for greater artistic autonomy and global expansion, though specific deal terms remain undisclosed. For Empire—a San Francisco Bay Area-based company renowned for its artist-centric approach and work with major independent talent—signing an established hitmaker like Rexha underscores its growing influence. "Empire believes in my vision and trusts my instincts, which has refueled my creativity," Rexha remarked. "This era is about embracing every part of myself, unapologetically." Industry analysts observe that such transitions to independent distributors are becoming a clear trend among veteran artists seeking more ownership and flexibility over their careers.

Rexha's proven track record includes three studio albums and cross-genre smashes such as the David Guetta collaboration "I'm Good (Blue)," the country-pop hybrid "Meant to Be" with Florida Georgia Line, and "In the Name of Love." Her accolades span four Grammy nominations, including Best New Artist, and a 2018 Variety Hitmaker honor. Empire founder and CEO Ghazi Shami highlighted this legacy, stating, "Bebe has built an undeniable legacy as both a songwriter and a pop icon." This deal also arrives on the heels of her high-profile performance of the National Anthem at Game 2 of the 2025 World Series, which showcased her versatility to a massive mainstream audience.

According to music business expert Dr. Lena Torres of the Global Music Institute, "An artist of Rexha's caliber moving to an independent partner signals a maturation of the industry model. It reflects a growing prioritization of creative autonomy and direct fan relationships, without sacrificing commercial reach—a balance Empire has mastered." This perspective aligns with the label's history of enabling artists to retain more control over their masters and creative output, a factor increasingly valued in today's market.

Fans are directed to Rexha's official channel, areudirty.com, for forthcoming news on music and projects. The artist dedicated this new phase to her mother, her supporters, and her younger self, concluding, "This version of me is unapologetically comfortable in my own lane." With a refreshed creative drive and a powerful independent partner, Rexha's next steps are highly anticipated across the pop landscape.