Atlantic Music Group Names Kevin Weaver President

Atlantic Music Group has established a new senior position, appointing longtime executive Kevin Weaver as its President. In this role, Weaver will report directly to AMG CEO Elliot Grainge and will be tasked with aligning the strategic direction for soundtracks, gaming, sync licensing, and brand partnerships across the group's core labels: Atlantic Records, 300 Entertainment, and 10K Projects. This consolidation of leadership, based in Los Angeles, is designed to create greater efficiency in these high-growth, cross-platform business areas, which are becoming increasingly critical to a label's bottom line.

A recognized authority in the soundtrack space, Weaver's track record includes overseeing massively successful albums for films such as "Barbie," "The Greatest Showman," and the "Fast & Furious" franchise, with upcoming projects like "Twisters" and "F1" on the horizon. According to internal metrics, his initiatives have generated over 50 million album-equivalent units globally and garnered more than 40 Grammy nominations, alongside Oscar and Golden Globe wins. This formalized focus reflects a strategic industry shift; labels now view major film and gaming projects not just as licensing opportunities, but as central marketing engines. For instance, a sync in a popular title like "Fortnite" or a pivotal scene in a blockbuster film can instantly expose an artist to millions of new potential fans, creating a viral moment that traditional playlisting cannot match.

CEO Elliot Grainge highlighted Weaver's demonstrated influence, stating he has "orchestrated an exceptional run of culture-shaping projects" that cemented Atlantic's reputation as a go-to partner for major studios. Grainge added that centralizing this oversight will enable the entire label group to benefit from Weaver's expertise and deep industry connections. This structural move aligns with a broader trend where music companies are evolving into full-service content and strategy partners for Hollywood and interactive entertainment, far beyond their traditional distribution functions.

Weaver's extensive history with the company is considered a major advantage for this unified role. He began his career at Atlantic Records in 1994 and has occupied several key leadership positions, including President of West Coast Operations and, most recently, President of Film & Television. His personal accolades include Grammy, Golden Globe, and Academy Award honors. As media analyst Clara Shin noted, "Weaver's three-decade institutional knowledge provides an unparalleled network and operational insight. In today's landscape, where a strategically placed song in a trending Netflix series or a AAA video game can catapult an artist to stardom overnight, having a leader who navigates both the creative and commercial intricacies is a significant competitive edge." This appointment signals Atlantic Music Group's commitment to dominating the convergence of music, film, and gaming.