Jessica Alba Got ‘Fully Body Chills’ Being a Part of Bad Bunny’s Super Bowl Halftime Show and Says ‘Some Moments Don’t Need Translation. You Just Feel Them’

Among the notable appearances during Bad Bunny's groundbreaking 2026 Super Bowl Halftime Show was actress and entrepreneur Jessica Alba, who joined the performer in the symbolic 'casita' segment. In a social media post the next day, Alba shared a recap video featuring fellow participants Pedro Pascal, Karol G, Alex Earle, and Cardi B. She reflected on the profound honor of being part of what she described as an extraordinary and historic event, marked by palpable joy and pride. Alba emphasized that the spectacle transcended mere entertainment, embodying core values she listed as "Dignity. Inclusion. Unity. Representation. And Love."

The founder of The Honest Company, a consumer goods firm launched in 2011, specifically praised Bad Bunny's artistic vision. She highlighted how the Puerto Rican superstar, born Benito Antonio Martínez Ocasio, consistently weaves narratives rooted in his culture and identity, which were projected onto a worldwide platform during the show. Experiencing this celebration of community, Alba wrote, gave her "full body chills." She argued that the performance's true power was its visceral, non-verbal impact, noting that the most significant moments often defy simple explanation. Her commentary concluded by reinforcing the show's central message: "The only thing more powerful than hate is love."

The halftime show's impressive roster extended far beyond the casita scene. Bad Bunny—a global icon from Puerto Rico whose 2022 album 'Un Verano Sin Ti' made history as the first all-Spanish language record nominated for Album of the Year at the Grammys—was also joined by special guests Lady Gaga and Ricky Martin. A standout moment featured Gaga performing a salsa rendition of "Die With a Smile," her 2024 collaborative single, which followed a staged wedding ceremony within the set. This fusion of pop spectacle and cultural tradition aligns with a growing trend in major events toward authentic representation, a approach analytics indicate deepens engagement with diverse global audiences.

Following the performance, Lady Gaga expressed her gratitude on social media. One post stated it was her "absolute honor" to be involved, thanking Bad Bunny and the entire team for the invitation. In another, she described feeling humbled to participate in what she called a "powerful, important, and meaningful performance," applauding Bad Bunny's artistry and spirit. The consistent, laudatory feedback from high-profile contributors like Alba and Gaga highlights the show's success in merging individual star power into a unified statement of cultural affirmation. This cohesive effort has cemented the performance's legacy as a landmark moment of inclusivity in mainstream entertainment, ensuring its impact resonates well beyond the final whistle.