Arab Superstar Mohamed Ramadan, Egypt’s First Artist to Perform at Coachella, Signs With WME (EXCLUSIVE)

In a major career move, Egyptian superstar Mohamed Ramadan has entered into an exclusive global representation pact with the leading Hollywood talent agency William Morris Endeavor (WME). The agreement, which encompasses his work in film, television, and music, arrives on the heels of his landmark appearance as the first Egyptian performer at the Coachella festival. Ramadan, a 37-year-old multi-hyphenate from Cairo, commands a colossal digital footprint that is central to his appeal, boasting a combined social media following exceeding 85 million people worldwide.

His online influence is staggering. Ramadan was the first Egyptian content creator to earn YouTube's Diamond Creator Award in 2020 for surpassing 10 million subscribers, and his channel's total view count has now eclipsed six billion. Analysts see the WME deal as a strategic effort to leverage this digital capital into mainstream international opportunities. Media consultant Karim Farid notes, "Ramadan represents a new model: a regional icon with a direct, massive connection to a global audience. WME is positioned to architect the next phase, transforming that online currency into a diversified entertainment brand." The agency itself, a powerhouse formed from the merger of William Morris and Endeavor, has a proven track record of building global careers for artists such as Dua Lipa.

Ramadan's foundation is firmly in acting, with a career launched on Egyptian television. After early roles in series like "The Cinderella" (2006), he has built a filmography featuring more than 45 film and TV projects. His work has earned him significant accolades, including three consecutive wins of Egypt's "Greatest Nationwide Talent" award and a Murex d'Or for Best Arab Actor. He gained wider fame through leading roles in hit dramas like "Ibn Halal" (2014) and the critically acclaimed dual-performance in "Al Ostoura" (2016). His next project signals a major ambition: the epic film "Lion," directed by Mohamed Diab, known for his work on Marvel's "Moon Knight." In it, Ramadan will play a character inspired by the ancient rebel Spartacus, a role that aims to resonate with international audiences.

Musically, Ramadan has crafted a potent blend of Arabic pop, hip-hop, and Afrobeat, resulting in numerous cross-border successes. A prime example is his 2020 collaboration "Ya Habibi" with French-Congolese rapper Gims, which topped charts across 15 countries in the Middle East and Africa. Other signature hits include the AFRIMA award-winning "Mafia" (2019) and the anthemic "Number One" (2018). His collaborative portfolio is notably international, featuring work with Nigerian star Rema and American rappers Future and French Montana. Perhaps his most conversation-starting musical moment came with the recent single "Sah Sah," recorded with Lara Trump—a figure whose primary profile is in U.S. political circles as a former Republican National Committee co-chair. This unexpected partnership highlights Ramadan's consistent drive to forge connections that transcend conventional entertainment boundaries, often placing his work at the intersection of pop culture and global discourse.