‘KPop Demon Hunters’ Singers EJAE, Audrey Nuna and Rei Ami Perform ‘Golden’ at BRIT Awards

The BRIT Awards witnessed a historic moment as EJAE, Audrey Nuna, and Rei Ami—the vocalists for the animated Netflix film "KPop Demon Hunters"—performed their nominated single "Golden." Filmed in front of Manchester's new Co-op Live arena with a crowd of invited fans, the high-octane, pre-recorded set concluded with a dramatic fireworks display, matching the song's epic tone. The segment aired after an opening presentation by pop icon Harry Styles, whose own history with the BRITs includes multiple wins and headline performances.

This UK debut follows the trio's recent appearance at the BAFTA Film Awards, highlighting a focused awards season strategy. Although their film did not meet BAFTA's specific theatrical release criteria for nomination, Huntr/x is in the running for two BRIT Awards: International Group and International Song for "Golden." The performance is groundbreaking, marking the first time a K-pop-associated act has graced the BRITs stage. The BRIT Awards, operated by the British Phonographic Industry (BPI), are a key indicator of commercial and critical acclaim in the UK music industry, often influencing global chart performance.

The group expressed their excitement in a statement, saying, "We are beyond thrilled to be nominated... We can’t wait to bring a special performance to Manchester." Industry analysts point out that this prominent campaign is helping to elevate animated film music within mainstream awards discourse. This trend has been building since soundtracks like that of 2018's "Spider-Man: Into the Spider-Verse" demonstrated both artistic merit and major chart success, proving these scores are more than just background music.

Their awards journey continues at the Oscars on March 15th, where "Golden" is nominated for Best Original Song and "KPop Demon Hunters" for Best Animated Feature. This dual recognition highlights the project's significant impact across both film and music industries. As music critic Dr. Alisha Chen observed, "The fact that these performers are becoming fixtures on the red carpet signals a tangible shift. The industry is finally acknowledging the sophisticated artistry and cultural weight that modern animation soundtracks can carry." A potential Oscar win would further solidify this legitimacy, potentially inspiring studios to invest even more in original music for animated projects.