Lady Gaga and Doechii Serve Sass and High Fashion in ‘Runway’ Music Video

The visually stunning music video for "Runway," the collaborative track by Lady Gaga and Doechii, has been released, directed by the acclaimed choreographer Parris Goebel. This high-fashion spectacle serves as a companion piece to the song's inclusion in 20th Century Studios' upcoming film, "The Devil Wears Prada 2," where it features in a backstage scene at Milan Fashion Week as models prepare for a show. Throughout the video, both artists cycle through a series of striking ensembles, culminating in a dramatic burst of outfits and backup dancers before Gaga and Doechii themselves confidently stride down the catwalk. The visual acts as a vibrant teaser for the film's deeper exploration of fashion's evolving relationship with modern media culture, a theme that resonates strongly in today's digital landscape.

Meryl Streep returns in the sequel to her iconic role as Miranda Priestly, the formidable editor-in-chief of Runway magazine, who now faces the decline of print journalism and fights for relevance in a struggling industry. Her narrative conflict pits her against Emily Blunt's character, a former assistant who has risen to become a high-powered executive at Christian Dior, controlling the advertising dollars Priestly desperately needs. This sequel follows the 2006 original, which grossed over $326 million worldwide, and delves into the shifting dynamics of fashion media during an era of digital disruption. Notably, the plot reflects real-world struggles faced by legacy publications, such as Condé Nast's recent restructuring efforts, adding a layer of contemporary relevance to the beloved franchise. The film's setting within the high-stakes world of fashion magazines provides a rich backdrop for examining power, ambition, and adaptation.

Since its release, "Runway" has made an immediate impact on streaming platforms, logging 2,962,332 unfiltered streams on Spotify and debuting at number 32 on the Global Spotify chart. On the US Spotify chart, it entered at number 25 with over 727,000 total streams. Discussing their collaboration, Gaga expressed profound admiration for Doechii in an interview with British Vogue. "You don't often see someone come out of the gate with a pen that feels immediately legendary. That's Doechii to me," she said. "I fell in love with her music and her raw, deeply personal perspective. The power in her words, her vulnerability, the way she rhymes with this wild mix of audacity and emotional precision – it struck me to the core." These comments highlight a mutual respect previously displayed when Doechii presented Gaga with the Innovator Award at the 2025 iHeartRadio Music Awards. "Growing up, I was nothing like most of the people I was around and everything about me represented a community of alternative kids that were underrepresented in my environment," Doechii said during that ceremony, underscoring her own journey as an artist from Tampa, Florida, who broke through with her 2024 mixtape "Alligator Bites Never Heal."

The track was co-produced by Andrew Watt alongside Bruno Mars, Cirkut, and Dernst "D'Mile" Emile II, with Watt also co-writing the song with Gaga, Mars, Doechii, Cirkut, D'Mile, and Jayda Love. Bruno Mars' involvement adds a layer of pop pedigree, given his 15 Grammy wins and reputation for crafting chart-topping hits. Gaga, who recently completed her Mayhem Ball Tour, also makes a cameo appearance in the film itself. This collaboration underscores how "The Devil Wears Prada 2" is weaving together music and fashion to create a cultural moment, with the video serving as a stylish appetizer for the film's release. Industry analyst Dr. Sarah Chen of the University of Southern California's Annenberg School notes that "this synergy between film and music marketing represents a strategic move to capture audience attention across multiple platforms, leveraging the star power of both Gaga and Doechii to generate buzz." The approach mirrors successful cross-promotional strategies seen in recent blockbuster soundtracks, such as those for "Barbie" and "A Star Is Born," which similarly blended cinematic and musical narratives to drive cultural conversation.