Alex Warren Signs With UTA for Film, TV, Content and More

United Talent Agency (UTA) has officially added Grammy-nominated artist and content creator Alex Warren to its roster for global representation. The deal covers a broad spectrum of his career, including film, television, content creation, podcasting, publishing, and brand partnerships. While UTA will now oversee his South American engagements, Warren’s touring for North America, the European Union, the UK, Asia, and Australia will remain under the management of the Team. This strategic expansion reflects the agency’s confidence in Warren’s growing international appeal.

The signing follows a landmark year for the 25-year-old Carlsbad, California native. His breakout single “Ordinary” dominated the Billboard Hot 100 for an impressive 10 weeks, a feat that propelled him to a nomination for Best New Artist at the 2026 Grammy Awards. Just last week, he dropped his latest track “Fine Place to Die,” adding to the momentum. Warren first captured public attention as a member of Hype House, the influential TikTok collective that later inspired a Netflix reality series in 2022. The Hype House phenomenon, which brought together a rotating cast of young social media stars, became a cultural touchstone for Gen Z audiences, blending influencer culture with traditional entertainment.

Warren’s current global arena tour, “Finding Family on the Road,” has already moved nearly 850,000 tickets across the EU, UK, US, Asia, and Australia. His journey from a 10-year-old posting YouTube videos to headlining arenas is a testament to his digital-native instincts. He co-founded Hype House in 2019 and began sharing songs in 2021, leveraging his social media expertise to build anticipation. For “Ordinary,” he estimates posting over 100 different videos before its official February release, a grassroots strategy that proved pivotal. “Alex understands that in today’s market, the song is only half the story—the narrative around it is just as critical,” noted music industry analyst Sarah Chen in a recent commentary. “His ability to turn a single into a serialized event is a blueprint for emerging artists.”

Hot on the heels of “Ordinary’s” success, Warren released his debut album “You’ll Be Alright, Kid” last July. The record earned Platinum certification from the RIAA, signifying over 1 million units sold, and spent 13 non-consecutive weeks in the top 10 of the Billboard 200 chart. The album features standout singles including “Eternity,” “Bloodline” (with Jelly Roll), “On My Mind” (featuring Rosé), and “Burning Down” with Joe Jonas. This multi-platform approach—spanning music, touring, and digital content—positions Warren as a versatile force in the entertainment landscape, with UTA’s global reach likely to open new doors in untapped markets like South America.