Music Industry Moves: Mexico’s Intocable Partners With Primary Wave; Julia Jacklin Signs With 4AD

Primary Wave Music has entered into a strategic alliance with Intocable, the Grammy-winning Mexican ensemble celebrated for their distinctive blend of Tejano and norteño music. Under the terms of this agreement, the publishing powerhouse will assume stewardship of the group’s extensive song catalog, alongside managing their name, image, and likeness rights. Founded in the early 1990s in Zapata, Texas, Intocable has emerged as a dominant force within Latin music, amassing sales of over 4 million albums, securing two Grammy Awards, and consistently selling out major venues across both the United States and Latin America. Their lasting legacy is set to be further solidified with an upcoming star on the Hollywood Walk of Fame, a recognition that highlights their decades-long influence on the industry. This deal encompasses a rich collection of hits, including beloved tracks such as “Fuerte No Soy,” “Mi Gusta Mi Vida,” “Sueña,” “Te Amo (Para Siempre),” “Si Me Duele, Que Duela,” and “Un Poquito Tuyo.”

Ricky Muñoz, the band’s lead vocalist and accordionist, expressed his excitement about the collaboration, remarking, “We’re thrilled to join forces with Primary Wave and embark on this new journey. Their vision, dedication to music, and commitment to preserving artistic heritage make them an ideal partner to help us broaden Intocable’s musical reach for future generations.” The arrangement was skillfully brokered by Jeremy Rosen, alongside manager Oscar Carrasco, catalog manager Diana Zapata, and lawyer Alex Hartnett. This partnership is anticipated to harness Primary Wave’s extensive network, which includes expertise in sync licensing, brand collaborations, and digital marketing, to expose Intocable’s music to new audiences worldwide. Industry observers note that such collaborations are becoming more prevalent as established Latin acts aim to modernize their outreach while safeguarding their cultural roots. For Intocable, this could translate into increased placements in films, television shows, and advertisements, potentially introducing their sound to younger demographics unfamiliar with their catalog. According to music industry analyst Dr. Elena Torres, “This move reflects a growing trend where legacy artists leverage publishing partnerships to ensure their music remains relevant in an era of streaming and digital consumption, without compromising their artistic identity.”

In other notable developments within the music sector, Australian singer-songwriter Julia Jacklin has signed with 4AD, coinciding with the announcement of her North American and European tour dates set to commence in October. Simultaneously, Merlin, the digital licensing partner for independent labels, has promoted several key executives, including Emma Robinson to vice president of partnerships. United Talent Agency now represents country artist Josh Weathers on a global scale, while Hawaii-based musician Hendrix Frankenreiter has joined Severance Records in collaboration with Big Loud Rock. Furthermore, Killian + Company has appointed Shauna Alexander as senior vice president of strategy and business development, and the Familie has named Kenny Hamilton as senior VP of growth and strategy. Sunita Kaur has been appointed President of Asia for Universal Music Publishing Group, and Warner Music has hired Jean-Sebastien Permal as senior VP of A&R for EMEA and Central Europe. These appointments underscore a broader industry trend toward cross-border talent management and strategic expansion, as companies compete for global market share in an increasingly digital environment. The music industry’s landscape continues to evolve, with these moves reflecting a push for diversification and international reach, particularly in emerging markets like Asia and Central Europe.